I realize I’ve been so busy with beauty shoots, that I haven’t given a salon update in awhile.  I got away from writing about specific clients on my blog if you haven’t noticed, I am afraid to quite honestly.  It took one client recognizing herself in one of my posts, walking into the salon and confronting me about it.  Thing is, I didn’t say anything negative, just personality quirks(like we all have)!  Maybe I should talk more about my own quirks instead.

What do you think?  There are plenty of blogs about how to’s for hair, and not enough about the psychological side of hairdressing. However, I am finding the psychological side less interesting, and the creating of beauty more compelling!  Maybe I should change the name of the blog.

Katerina’s new look- Poppy and Bordeaux is a great example of what I am able to achieve with the new demi permanent hair color products by L’Oreal Professionnel.  Katerina is a great joy to work with, as she is open, and yet has clear ideas about the direction for her look.

I read this story this morning, and this woman’s story touched me deeply.  Her words remind me of why I do what do for a living, and have for the last 28 years.

http://t.co/JCzsBzEw via @HuffingtonPost

When you’ve got the shoes and the hair going on, clothing can be casual.  Here are some pics a friend forwarded to me.  Which are your favorites?

Storyboards are always a great way to start the creative process when planning a fashion or hair photo shoot, and talk about a salon team building experience!  Recently, at Keter Salon, where I am coordinating their 2nd photo shoot, everybody presented their boards, and spoke of what is inspiring them.  When the last person finished, there were nine boards.  Beautiful!

We compiled the terms and looks that were similar.  Next, title brainstorming.  The title sets the stage for the looks, and gives the stylists a range to work within.  We’ve placed a sheet with working titles in back.  Then we will host the model call and finalize the looks, which will take about two weeks.  This process can go as slow or fast, depending on the group.

The idea is that these looks represent the salon, and help build the brand.

Hair and makeup for Oscar Party in Oakland.  Julia Robert’s up do for 2001 inspired this look.

SNOW 3 Another white fashion event!  January 28th 2012- We were cooking backstage with 36 models, irons, back brushing, pins, and plenty of L’Oreal Professionnel Densite, Mousse Volupte, and Infinium #3!  Thanks to Scott Smith, Heather Jassem, Aviva Morger for their assistance, and expertise.  Thank you to Cari Borja, and Julie Schindler for their lovely designs.  And a great big thank you to Joseph Domingo, and all the others who made this event go smoothly.

What a full experience making this short film!  Great team, including beautiful models/actors to work, director with a vision, clothing designs, makeup, and support!  Next please.  She’s All Alone

I joined SFBAfn this year, and have loved getting to know these local designers and those that work behind the scenes of fashion events. We are crazy in love with creating beauty!

Reserve the date: January 28, 2012, for SNOW 3- A Fashion Event. This is the first time I will be working behind the scenes, styling some hair. Look for the pink, these are head pieces I made.

Bring your friends, become a sponsor! This years designs promise to be stunning.

Buy tickets at: http://www.sfbafn.com

On December 4, 2011, Daniel Sudar debuted his chef wear line at San Francisco’s Mercury lounge. I felt honored to participate in hairstyling the models for this show.

Beyond Chef Wear by Daniel Sudar

Not only is Daniel humble, but a great talent! With only two years, officially, in the design industry, he is off to an amazing career. Why shouldn’t chef’s look fabulous as they create their tasty morsels?

Photographer Christophe Tomatis
Makeup Sara Dashty
Runway Coordinator Owen Buenaventura